Analyzing European Wax Center (NASDAQ:EWCZ) and MEDIROM Healthcare Technologies (NYSE:MRM)


European Wax Center (NASDAQ:EWCZGet a rating) and MEDIROM Healthcare Technologies (NYSE: MRMGet a rating) are both small-cap consumer staples, but which stock is superior? We’ll compare the two companies based on earnings strength, risk, analyst recommendations, dividends, valuation, profitability, and institutional ownership.


This table compares the net margins, return on equity and return on assets of European Wax Center and MEDIROM Healthcare Technologies.

Net margins Return on equity return on assets
European Wax Center 3.31% 9.60% 5.30%
MEDIROM Health Technologies N / A N / A N / A

Analyst Notes

This is a summary of recent ratings and target prices for European Wax Center and MEDIROM Healthcare Technologies, as reported by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
European Wax Center 0 2 6 0 2.75
MEDIROM Health Technologies 0 0 0 0 N / A

European Wax Center currently has a consensus target price of $31.29, indicating a potential upside of 21.55%. Considering the higher possible upside of European Wax Center, research analysts clearly believe that European Wax Center is more favorable than MEDIROM Healthcare Technologies.

Valuation and benefits

This table compares the revenue, earnings per share (EPS) and valuation of European Wax Center and MEDIROM Healthcare Technologies.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
European Wax Center $178.68 million 9.14 -$3.41 million $0.12 214.50
MEDIROM Health Technologies $31.31 million 1.11 -$5.07 million N / A N / A

European Wax Center has higher revenues and profits than MEDIROM Healthcare Technologies.

Institutional and Insider Ownership

69.4% of European Wax Center shares are held by institutional investors. Comparatively, 0.3% of MEDIROM Healthcare Technologies shares are held by institutional investors. Strong institutional ownership indicates that hedge funds, large fund managers, and endowments believe a stock is poised for long-term growth.


European Wax Center beats MEDIROM Healthcare Technologies on 9 of the 9 factors compared between the two stocks.

European Wax Center Company Profile (Get a rating)

European Wax Center, Inc. operates as a holding company for EWC Ventures, LLC which franchises and operates out-of-home waxing services in the United States. The company sells facial and body hair removal products to franchisees. She offers Brazilian, body, brow, facial hair and quick hair removal services, as well as men’s related services; and laser hair removal, sugaring and threading services, as well as home solutions, such as shaving, chemical creams, epilators, home laser hair removal and hair removal wax at home. The Company also provides pre- and post-service products, including ingrown hair serums, exfoliating gels, eyebrow shapers and skin treatments, as well as distributes retail products to its franchisees for sale in centers and sells directly to consumers through the website. . As of December 25, 2021, it had a portfolio of centers operating at 853 sites, of which 848 are franchise centers and five directly owned centers. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas.

MEDIROM Healthcare Technologies Company Profile (Get a rating)

MEDIROM Healthcare Technologies LogoMEDIROM Healthcare Technologies Inc. provides holistic healthcare services in Japan. It operates in two segments, Relaxation Salon and Digital Preventive Healthcare. The Relaxation Salons segment owns and franchises relaxation salons, which provide finger pressure-type body therapy, stretch therapy, posture and joint alignment, as well as physical therapy elements; and various individual services, including anti-fatigue therapy, athletic support therapy, slimming therapy, and reflexology. As of December 31, 2021, this segment operated 312 relaxation lounges under the Re.Ra.Ku and Ruam Ruam brands. The digital preventative healthcare segment offers a specific government-sponsored healthcare orientation program using Lav, its in-house developed on-demand health monitoring smartphone app; MOTHER Tracker for fitness apps; and preventive healthcare services using its app and digital devices. MEDIROM Healthcare Technologies Inc. also operates the Re.Ra.Ku College which provides continuing education for franchise owners, home office staff and salon staff covering topics such as customer service, salon operations and relaxation techniques located in the Odaiba area of ​​Tokyo. The company was formerly known as MEDIROM Inc. and changed its name to MEDIROM Healthcare Technologies Inc. in March 2020. MEDIROM Healthcare Technologies Inc. was incorporated in 2000 and is headquartered in Tokyo, Japan.

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