Express press service
NEW DELHI: In a one-of-a-kind initiative called ‘One Station, One Product’, Indian Railways has started using its vast infrastructure and reach to promote famous indigenous products including handicrafts, looms and textiles made by local artisans.
Over the past 60 days, the railway department has managed to set up stalls selling these products at 70 stations, including 15 stations in southern India.
Channapatna’s wooden toys, Sholapur’s chadar and sheets, Burhanpur’s famous jute handicrafts, Kolhapuri shoes, Howrah’s famous tant-handloom sarees, Asansol’s terracotta handicrafts, the famous gomcha Assamese, Pickles from Panipat, Brassware from Moradabad, Punjabi Phulkari from Amritsar, Kalamkari Sarees from Tirupati, Wooden Carvings and Sarees from Kanchipuram, as well as many other handicrafts and hand weaving products famous, are on sale in the points of sale of various railway stations within the framework of the program “One station, one product”.
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“Stalls of these locally acclaimed handicrafts and handloom products have been set up at the respective stations, giving the products and artisans access to a pan-Indian audience and clientele,” said Gaurav Krishna Bansal, Executive Director (Information and Publicity) of Indian Railways. .
Bansal further said that the stalls, set up across the country at 70 stations, are getting a good response from passengers across India.
He said handicrafts, looms and other local products, which have become synonymous with the identity of a town or village, were put up for sale at the stalls making the station a hub for the sale of local products.
Other famous handicrafts and hand weaving products from local artisans on sale in the stalls are Madhubani painting from Bihar, bamboo handicrafts from Nagpur, tussar silk products from Bhagalpur, handicrafts from marble from Agra Cantt, famous ceramic products from Chuna, Kathgodam Kausani woolen shawls, famous tea from Darjeeling, beads from Secunderbad and bracelets, coconut products from Balasore, Sungudi Sarees from Madurai, textiles from Calicut, betel nuts from Rewa, Zadosi wares from Bhopal and famous products from many other places.