How EJ & Co. grew its home fragrance business during the pandemic



When sisters Jamie and Jodie Green started watching candle-making tutorials on YouTube, they never imagined six years later that they would ship candles to customers all over the United States and all the way to London. .

Jamie and Jodie are the owners of EJ & Co., a Baton Rouge company that sells candles, reed diffusers and room sprays. What started as a small home-based business in 2015 has gradually evolved into a full-fledged fragrance line with two studio spaces at N the Art Space, a design and arts education complex with studios from artists on Jefferson Highway.

In 2020, EJ & Co. saw a sharp increase in sales. With more people inside due to home ordering, customers started buying candles for themselves and gifting them to friends.

In fact, 80% of purchases were gifts for other people, say Jamie and Jodie. In the first months of the pandemic, the sisters shipped more candles than ever before.

“Making candles really relaxes me,” says Jamie.

The two work daily at the studio. They pour soy and coconut wax candles twice a week and use the rest of the time to wrap and ship orders, market their products, or conceptualize collections.

The candle company offers three main candle collections: Lightkeeper, Seduction and the Signature collection.

Lighthouse keeper candles contain cheerful and uplifting scents. Each candle carries a positive affirmation such as “you are enough”, “choose happy” or “alone is a lie”.

Seduction candles have sultry scents like rose petal, and the Signature collection includes classic scents like Egyptian Amber, Very Vanilla, and Fresh Coffee. EJ & Co. also releases seasonal collections during the holidays.

Its room sprays are made with essential oils and its reed diffusers feature some of the same scents as candles.

Before the pandemic, the sisters sold their produce at the MidCity Makers Market and the Red Stick Farmers Market. Now they have switched to selling primarily online and at their stand at the Scotland Avenue location in Southern Cofe. They offer curbside pickup services for locals.

Then the sisters hope to sell their candles and perfumes in local shops and eventually get a warehouse and a larger workspace. Because nothing would make them happier than brightening the days of more people with their home fragrances, especially those who pass their products on as gifts.

“I love it when people take something I’ve done and like it so much that they want to share it with others,” says Jamie. “It’s like taking a little piece of me with them.”

This article originally appeared in the June 2021 issue of 225 magazine.



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