Improve your hotel brand


What are the forces that will shape the hotel landscape of the 2030s?

Are you in the best position to win (Return) the “New” Guest?

How to win the fight and adapt to a “New Normal”?

How to outperform the competitive hotel markets of tomorrow?

So let’s step up and shape your brand new playbook, with a new sense of purpose, aiming to make a difference not just for shareholders but for all stakeholders including customers, employees, communities communities, governments and the natural environment,

The 5P approach – People-Planet-Peace-Prosperity-Profit.

Here are the brushes to paint on your own blank canvas:

  • The post-pandemic era of the hotel industry, a new normal?

It’s time to re-energize your rapid response teams if you haven’t already.

Reinvent innovation and be in the front line among the first who will give birth to new inventions, creating the new reality / future with a sense of care for customers and employees, providing unforgettable experiences.
Let’s take advantage of the situation and largely outperform tomorrow’s market.

As Plato wrote in The Republic: “The true creator is necessity, which is the mother of our invention”. –

  • Build brands people love

In a world where there are too many luxury and lifestyle hospitality brands and too few differences, there is more need than ever for holistic concepts that focus on the fundamental pillars of intuitive signature services, connectivity , sophistication, character and sense of community.

To create a unique customer experience, brands need to carve out a distinct identity, avoiding the omission that becomes concrete when you enter properties.

In most cases, upon entering a hotel, you are surrounded by a set largely derived from “to spray” Notions. Properties that may look different superficially but are essentially the same when you scratch the surface, having been replicated and offering the same services.

Admittedly, a brand must be useful & profitable, useful, but above all a hotel brand must be creative, visible, friendly, and then simply incredible!!

  • What will be the new paradigm for luxury and lifestyle hotel brands?

The coming years will call for brands to evolve and adapt to the changing societal landscape. It will also be necessary to review the strategies of the traditional playbook, change the vocabulary, innovate and transform.

Organizations that spot opportunities where others see challenges will not only survive, but thrive in the “New now”.
Beyond a high quality product, luxury brands will not only have to display strong values, but also carry out targeted actions and create a feeling of intimacy and security.

Macro trend labels being sustainability, purpose, well-being, “health is the new wealth”, relevance, digital nomads, hyper local, less is more…

“Simplicity is the ultimate sophistication”. – Leonardo DeVinci

  • Reinvent the experience

Forget the ultra-luxury brands…. experience is the new luxury.

Unique destinations and bespoke experiences rather than luxury accommodations become the ultimate extravagance.

As high-end travelers seek unique experiences, secret locations are quickly becoming the new indulgence in luxury travel.

Luxury travelers compete for unique experiences and set their sights on pristine regions that promise nature, novelty and adventure.

Hotels and resorts should prepare for this next wave of travelers by leading with a cool sustainability message and architectural innovation.

Nature and community-based resorts will be the coming trend, aiming to accommodate small numbers of guests in fewer mainstream locations and activities, striving to ease the burden on ecosystems.
Use sustainable practices, such as nature-based management, that adapt to the pre-existing environment to maintain, interact with and protect it.

Reinvent – Reuse – Rejuvenate.

  • Biophilic inspired design

Inspired biophilic design can be very powerful in the hospitality industry.

The concept of biophilia is defined as the human tendency to be connected to nature and derives from the Greek meaning love of life and nature.

A cost-effective way to improve the guest experience, it can enhance a sense of community while improving well-being and health, a significant opportunity for hotels and resorts to leverage initiatives of well-being to gain competitive advantage.
Experiences are more intense and memorable when multiple senses are engaged simultaneously.

Hospitality is one of the few places where designers tend to pay attention to the other senses.

The touch of fabrics, the scents of flowers, candles and food, the crackle of logs in a fireplace, the lapping of water in a fountain, the texture of wood grain and stone in furniture and birdsong in a hall or on a patio are ways to create more memorable spaces.

Hotel brands should seize the opportunity to reinvent wellness and regain guest trust….

As we rethink wellness and wellness in hospitality, we need to rethink our strategies on how to integrate wellness into our offerings, helping guests learn the benefits of a more healthy in general rather than just capitalizing on a trend.

People often think of wellness in terms of physical health, nutrition, exercise, weight management, etc., but it’s so much more than that.

Wellness is a holistic integration of physical, mental and spiritual well-being, fueling the body, engaging the mind and nourishing the spirit.

While it’s still about striving for health, it’s more about living life to the fullest, and that’s “a lifestyle and a personalized approach to living life in a way that…allows you to become the best kind of person that your potentials, your circumstances and your destiny will allow”.

People often ask me what’s the next best thing in our industry, I answer, create a brand that people cherish, be unique, reliable, consistent, reinvent unique tailored experiences.

Constantly reinventing expectations, stories, delivering authentic relationships, a sense of caring, generating impact at every touchpoint. –

It’s time to rethink, to reimagine hospitality!

Nicolas Francois
Luxxie Lime – Luxury and Lifestyle Hospitality


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