JK Govt Launches Pioneering Interventions to Promote “One District, One Product” under PMFME

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In its efforts to promote manufacturing and exports, the government of Jammu and Kashmir is vigorously working on specific interventions such as improved marketing, technological innovations, latest designs to push “One District, One Product” in under the PM Formalization of Micro Food Processing Enterprises (PMFME) program.

At J&K, the One District, One Product list under the PMFME program was finalized after considering feedback received from various stakeholders. The approved list incorporated Jammu for dairy products; Updated for spices; Poonch for mutton and poultry processing; Kishtwar and Doda for nut processing; Ramban for honey processing; Udhampur for pickles and jam; Reasi for organic vegetables; Kathua for the spices and Samba for the mushrooms.

For the Kashmir division, the approved list incorporated Anantnag for trout; Pulwama for saffron; Shopian for the apple; Kulgam for apple and spices; Srinagar for flowers; Budgam for exotic vegetables; Baramulla for dairy products; Kupwara for walnut; Ganderbal for honey; Bandipora for processed poultry and mutton.

Relevantly, the government of Jammu and Kashmir has launched the centrally sponsored initiative “One District One Product” (ODOP) under the PM FME program, a component of Atmanirbhar Bharat Abhiyaan (ABA) to boost the industrial sector of micro-food processing in UT. The ODOP scheme was introduced in 2020 by the Central Government to boost perishable indigenous products traditionally produced with their promotion and export as well. The aim of launching this ambitious program was to promote balanced regional development, enable overall socio-economic growth, stimulate exports and encourage investment.

This innovative initiative generates better employment opportunities in addition to creating an ecosystem that promotes success and encourages local producers to go global in J&K. This program also complements the government’s existing promotional efforts through the Agricultural Crop Groups, Agricultural Export Policy, and National Rurban Mission at J&K.

“The PMFME, implemented with 60% central funding and 40% state funding, works extensively to strengthen unorganized micro-food processing units in addition to promoting the formalization of the sector.

The Lieutenant Governor, Manoj Sinha, while talking about the various initiatives launched by the J&K administration for the development of the industrial sector, said that “we are improving people’s access to financial products, by promoting a unique product of the district, institutional credit to women, young people, SMEs, handicrafts, horticulture and various other priority sectors.

Recently, Union Minister for Food Processing Industries Pashupati Kumar Paras unveiled six brands including Kashmir Chilli under the One District One Product (ODOP) strategy under the centrally sponsored PMFME program.

The first consignment of Cashmere nuts was recently dispatched from Budgam under this scheme. A truck carrying 2,000 kg of nuts has been sent to Bengluru under the Ministry of Trade and Industry’s One District One Product (ODOP) initiative. There is immense potential for this product to gain a foothold in local and global markets.

Under the initial phase of the ODOP program, 106 products have been identified in 103 districts in 27 states and 68 products out of the 106 products are available on major e-commerce platforms.

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