JK will participate in an important way in the next SurajKund Craft Mela

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Srinagar, November 1 (KNS): In a major development, JK UT participates as a thematic state in the next Surajkund Mela through the Directorate of Handicrafts and Weaving of Kashmir. The Surajkund Mela has been a big hit when it comes to the craft show and this year the UK is joining the event as a partner nation. The modalities of this upcoming event have been discussed with the Surajkund Mela Authority. The Mela is scheduled to start from February 4, 2022; In the year 2020, this handcrafted mela received a 13 lakh foot drop.

The participation in other exhibitions like HGH India 2021, ICE Delhi and Spring Fair, Gurgaon was also discussed and the participation confirmed, in addition, the Directorate of Handicrafts and Handloom Kashmir also participates in DOMOTEX 2022, Hanover, Germany. The objective of these departmental interventions is to display and exhibit the crafts and hand-woven products of Jammu and Kashmir in addition to enabling the artisans to increase their presence in the market by bringing exhibitors and visitors from around the world to connect with them.

In addition to the events planned above, the department will also organize exhibitions in metropolitan cities like Delhi, Mumbai, Kolkata, Bangalore and Chennai. The objective of this exercise is to provide artisans and manufacturers with marketing opportunities to dispose of their inventory that has accumulated due to the COVID-19 pandemic.

In order to finalize the marketing opportunity for the artisans, a series of meetings were organized by the Director of Handicrafts and Handicrafts of Kashmir with officials in Delhi. The exhibition space in Delhi Haat for next winter has been booked with the Commissioner for Handloom Development and Commissioner for Development Handloom Delhi.

In order to deliberate on the next India International Trade Fair (IITF) scheduled for November 14, 2021 in Pragati Maidan, a detailed discussion has taken place with the Indian Trade Promotion Organization (ITPO), the IITF is proving be a very important craft event. and this event could not take place last year due to the construction of the site. Now that the building is complete and the ITPO site is ready to host its 40th edition of the IITF.

The Kashmiri Handicrafts and Handicrafts Department reserves around 300m2 of space at the venue and also hosts JK Evening during the event. This 14-day exhibition is expected to be very busy and artisans should be able to market their products through this platform. This year, the event will focus on Geographical Indication (GI). (KNS)

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