Jorge Zuiga Blanco explains how to promote a business when money is tight

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A solid marketing plan is essential for every business. You don’t need to give up if your budget isn’t enough. There are many creative ways to promote a business. Successful entrepreneur and business operations expert Jorge Zuiga Blanco offers advice on how to achieve this.


You must be active on social media. The key ingredients to being active in social media are sharing creative stories, images and videos. You may need to carefully choose which social media tools are best for you.


If you sell crafts, you can use Instagram and Pinterest for photos, or YouTube to show videos. It is recommended that you use LinkedIn, Twitter and Facebook if you work in professional services. Social media works in two ways, so you need to be involved in social media discussions.


Electronic signatures can be used to promote your business. These are great places to promote your business. It can be used to share a link on the blog where industry tips are given. Or they can also be used to promote a special offer, with a link to your website.


Promote the website and other social networks. Anyone can use social media, says Zuiga. Let people know you have a Facebook, Twitter or website page. It’s another way for people to contact the company. This can be done through the print media or by communicating with customers through the newspaper.


Depending on your industry, make sure you get listed in online directories. Many are free, so this is an exhibit that won’t cost anything.


Organize competitions. To collect contact information, run a contest. You don’t have to pay for the price. Look for partners, allied sponsors or companies that can help you share the costs. It’s important to think about how you can get the most out of the competition. For example, capture email addresses and send a monthly newsletter.


Use email marketing. It is important to communicate with potential customers and customers to remind them of the company’s presence. If used professionally and reasonably, email is a great tool. MailChimp, a free service that lets you organize your contacts and has options to comply with anti-SPAM laws, can be used to send well-designed newsletters.


Participate and promote events. Puig says you need to be aware of happenings in your local community and at industry events. You can participate in the organization of workshops or host an event if you have the opportunity. The event can be promoted by adding value.


Many organizations need guest speakers. It is important to present yourself as an industry expert. Adds Zuiga, When you’re ready, give a talk or find out how you can partner with an organization to host an event that showcases what you do.”


The media is a wonderful way to market your brand. It doesn’t take much to get coverage. If you have an opinion, the editors may ask you to contribute. You can also post articles on blogs that are popular with the target audience. This is a great opportunity to build your credibility.


About Jorge Zuiga Blanco


Jorge Zuiga Blanco is a leading e-commerce expert who has provided his services to growing organizations around the world. He has a diverse background in industries under his belt, which gives him the ability to connect and contribute to business owners in a variety of markets. He has over 20 years of experience in the e-commerce industry and for the past nine years has dedicated his expertise and knowledge to helping executives and managers grow their businesses.

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