SHG Women’s Merchandise Attracts Huge Audience Attendance At Umeed Women’s Haat


Srinagar, March 12: Umeed Women’s Haat, a five-day exhibition of traditional handicrafts and cooking skills, organized by the Jammu and Kashmir Rural Livelihoods Mission (JKRLM) at Boulevard, Srinagar, s’ is completed here on Saturday.

The event was inaugurated online by Chief Secretary Arun Kumar Mehta on March 8 in Jammu.

Umeed Women Haat is a rotating market linkage platform for 4.5 lakh rural SHG members to showcase their products and connect directly with consumers as well as buyers.

During the exhibition, stalls of looms, handicrafts and non-agricultural products were set up. In addition, food stalls of various cuisines had also been made available at Umeed Haat and the food was prepared by culinary artists, who came from different parts of the division.

Speaking on the occasion, MD JKRLM, Dr. Sehrish Asgar said that “Umeed women’s Haat” is a women’s empowerment initiative of JKRLM aimed at bringing together rural women self-help group members under one platform. form allowing them to exhibit their skills, sell their products and create links. with potential market players.

Dr. Sehrish added that the organization trains the women in different craft skills and also gives them a platform to market their products. Their stands are completely free and all their costs, including their stay, are borne by the Mission.

She informed that 45 SHG members promoted under JKRLM from both divisions have participated in this marketing fair, so far, registering cumulative business worth Rs 4 lakh.

Dr Sehrish said that Jammu and Kashmir has long been the producer of many traditional arts and crafts which are highly admired and appreciated around the world, however, in the absence of market linkages and platform direct (B2B) and (B2C), these entrepreneurs could not make good income due to exploitation by middlemen and retailers.

The mission director said that the boulevard was identified for this purpose because it witnesses a huge influx of tourists throughout the day and we received a huge response.

It is an exhibition that gives a picture of the rich culture and art of J&K and provides SHG members, promoted under JKRLM, with a platform to demonstrate their art and for buyers, it offers excellent shopping choices. From handmade embroidery to papier machie centerpieces, the exhibition showcases a unique fusion, she added.

She said such events will continue to be organized throughout the year, providing a market for women artisans, producers and creators of handicrafts. It is also an opportunity for non-locals to get acquainted with the local art of rural Kashmir.

The Mission Director also revealed that Umeed Women’s Haat Jammu will soon be set up in Jammu.


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