The WoodWick® candle brand launches an innovative new fragrance diffuser, unique on the market

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“The WoodWick® Radiance Diffuser was created for those looking for a modern and sophisticated way to infuse fragrance into their home,” said Anna Whitton, Vice President of Brand Marketing at The WoodWick® Candle Brand. “Designed for those with a discerning style, WoodWick® Radiance adds a beautiful ambience to any room with its mesmerizing shine and mess-free fragrance.”

The modern design of WoodWick® Radiance is available in two finishes, Amber and Grey, both featuring a metal lid and cork base. Unlike other diffusers on the market, WoodWick® Radiance offers a cordless, waterless solution for a convenient way to easily enjoy all your favorite WoodWick® brand scents. WoodWick® Radiance’s timer function delivers precise ambience when you want it, automatically releasing fragrance five hours a day for up to 30 days (in rooms up to 80 feet2) per refill.

The WoodWick® Radiance diffuser and refill kits are available for purchase now at WoodWick.com and WoodWick® Candle Brand outlets, as well as retail partners Kohl’s and Meijer. The WoodWick® Radiance diffuser is available for $45.00 (USD). Diffuser refills are available for $10.50 (USD) in fan-favorite scents including: White Teak, Coastal Sunset, Fireside, Vanilla Bean, Lavender Spa, Black Cherry, Sand & Driftwood, Humidor and Sea Salt & Cotton. They can also be used interchangeably with Yankee Candle® ScentLight refills.

For more information or to purchase the new WoodWick® Radiance Diffuser and other WoodWick® branded candle scents, please visit www.WoodWick.com. For inspiration and future product announcements, follow the WoodWick® candle brand on instagram, pinterest and Facebook.

About WoodWick® Candle Brand
Refined and elegant designs. Selected and sophisticated fragrances. A distinctive, soothing crackle. The WoodWick® brand of candles has been delighting the senses since 2006. Combining carefully selected natural materials and luxury craftsmanship poured into an iconic hourglass, WoodWick® brand candles feature patented Pluswick® innovation to share the characteristic crackling sound of the natural wood wick for a unique multi-sensory experience of sound, sight and scent.

On Newell Brands
Newell brands (NASDAQ: NWL) is a global consumer goods leader with a strong portfolio of well-known brands, including Rubbermaid, food saver, Calphalon, SystemSharpie, paper mate, DymoEXPO, Elmer’s, Yankee Candles, Graco, NUKRubbermaid Commercial Products, SpontexColman, Campingaz, OsterSunbeam and Mr. Coffee. Newell Brands beloved, planet-friendly brands enhance and brighten consumers’ lives at home and away by creating moments of joy, building confidence and providing peace of mind.

This press release and further information on Newell Brands are available on the company’s website, www.newellbrands.com.

THE SOURCE Newell Brands

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