Yes! Poho, a TechnoExperience social platform, celebrates National Handweaving Day with grandeur as it hosts one of the largest 10-day virtual handloom exhibitions in India.
While nationwide weavers celebrations are observed on August 7, the brand will focus on satisfying customers’ craft and weaving cravings from August 1 through August 10, 2021 – explicitly showing its affinity and respect for the weaving market.
Showcasing a diversity of weaves from India with the #KnowYourWeave campaign, Yes! Poho plans to showcase over 12,000 products in different fabrics such as all natural fibers from Banarasi, Linen, Chanderi, Venkatagiri, Cotton to Uppada, Ikkat, Maheshwari, Tussar and Kanchipuram Silk et al.
The event aims to empower weavers and revive the country’s second oldest industry. It will further focus on preserving the culture of hand-weaving and preventing the death of the decades-old legacy.
The #KnowYourWeave campaign runs on the brand’s website and social media platforms and encourages the public to understand the importance of the looms and how they are an asset to India. Through this campaign, Yes! Poho further provides skill development and technical training to weavers and intends to rank their skills among the best in the global market.
Speaking on the occasion, Raghuram Kuchibhatla, Founder and CEO of Yes! Poho said, “As a brand, we are proud to encourage Indian weavers and empower artisans to continue their efforts. Our goal is to preserve our heritage of all-natural fibers and craftsmanship through the hand loom and promote it globally. We see the process as magical and aim to support the practice and prevent it from dying out amid new trends. We aim to highlight different types of weaves with our campaign and virtual exhibit and contribute to the industry growth chart! “
As part of the campaign, Yes! Poho intends to highlight all natural fibers and highlight the talent and abilities of weavers. It intends to pay tribute to the community of weavers and boost their morale while opening new doors of opportunity.
With the idea of directly connecting artisans and weavers with their customers, a unique TechnoExperience social platform Yes! Poho was launched in 2017. The platform not only aims to improve the socio-economic status of weavers, but also allows buyers easy access to a wide range of ethnic clothing.
The brand’s USP is its zero-inventory business model that relies on patented technology tools such as TryMe – A Virtual Trial for Customers to Try and Share Products; CreateMyDesign – a way for customers to create their products according to their tastes and preferences; Chat with Weaver – this creates direct engagement between like-minded people and the craft community. All of these features are unique and set the brand apart from its competitors.
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(With entries from ANI)
Disclaimer: This article was posted automatically from an agency feed without any text changes and has not been reviewed by an editor
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